Generation Logistics will focus on getting teenagers interested in a career within road transport over the next 12 months, as it forges ahead with its plan to find the next generation of talent.
Fresh from confirmation it had received £300,000 in government funding to continue its campaign to put logistics on the map for school leavers for a second year, the campaign said it would help teachers download logistics-themed resources for classes in maths, business studies and geography.
In addition, Generation Logistics will create a careers guide to logistics for every school and college in the UK, featuring case studies from sponsors as well as information about a range of careers in the industry.
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It said over 40 companies and industry organisations had now signed up to be part of the campaign.
Generation Logistics executive sponsor Phil Roe said, “When we set up Generation Logistics, we were adamant it had to be a cross-industry campaign and we are delighted to have such a wide range of organisations on board for our next phase.
“In the first year it has been heartening seeing the industry working together for the common good of the profession and I’m positive this will continue into year two of the campaign.”
Roads Minister Richard Holden said: “We want the freight and logistics sector to retain and attract diverse talent from across the whole country. That is why we have invested £645,000 over two years as part of our Future of Freight Plan to make the Generation Logistics campaign a success.”
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